Nicole Ackermann helms a history of women’s football
The Merman director's cinematic spot for vehicle manufacturer Hyundai travels through time to portray the extraordinary progress made in women’s football.
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Credits
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- Production Company Merman/USA
- Director Nicole Ackermann
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Credits
View on- Production Company Merman/USA
- Director Nicole Ackermann
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Merman/USA
- Director Nicole Ackermann
Directed by Merman’s Nicole Ackermann, this captivating campaign for South-Korean vehicle manufacturer Hyundai gives us an inspiring glimpse into the evolution of women’s football.
The first scene, set in the 1800s, sees a young woman watching an all-men’s football game. When the ball rolls at her feet, she smirks, gathers up her petticoat, and skilfully dribbles the ball through a Victorian marketplace, her excitement encapsulated by a fast-paced, punchy soundtrack.
Through Ackerman’s dynamic direction, and some thoughtful costume and set design, the protagonist effortlessly manipulates the ball at break-neck speed as she traverses time periods, until arriving at the 2023 FIFA Women’s World Cup, highlighting just how far women’s football has come.
