Nickelodeon restyles the splat

Nickelodeon – Rollercoaster

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Agency Callen/Austin
Production Company Riff Raff
Director Max Siedentopf

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Credits

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Agency Callen/Austin
Production Company Riff Raff
Director Max Siedentopf
Music Duotone Audio Group
Creative Director/Founde Peter Nashel
Executive Producer Ross Hopman
Producer Gio Lobato
Sound Designer/Mixer Andy Green / (Sound Designer)

Executive Producer Greg Tiefenbrun
Editorial Arcade Edit
Editor Paul Martinez
Assistant Editor Paulo Miramontes
Executive Producer Crissy DeSimone
Chief Creative Officer Craig Allen
Creative Director Matt Sorrell
Art Director Casey Phillips

Executive Creative Director Dave Canning
Copywriter Russ Rizzo
Copywriter Weston Bliobenes
Head of Production Amy Kommatas
Head of Strategy Julianna Simon
Managing Director David Hughes
Executive Producer Tracey Cooper
Production Coordinator Miranda Bucknell-Whalley

VFX/Post Production
Executive Creative Director/Partner Tim Davies
Executive Producer/Partner Sue Troyan
Lead VFX Artist Robert Murdock
VFX Producer Andrew Cowderoy
On Set VFX Supervisor Pete Smith
Colorist Adam Scott / (Colorist)

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Nickelodeon has always been the cheeky, slightly naughty sibling in the family of kids' TV channels, and, with its new rebrand, this anarchic nature is brought to the fore.

Developed in association with creative agency Callen, the channel's rebrand, it's first since 2009, sees a bunch of younglings find their interactions with the iconic 'splat' result in surreal silliness; from shoe-based vehicles to arm-stretching amusements.

Helmed by Riff Raff's Max Siedentopf, each film's playful use of distinctive animation styles and zany concepts (including some top-notch visual punchlines) marks it out as both endearing and irreverent.

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“This is a brand that we grew up with...one that has so much meaning for us as (big) kids, and one that we've shared with our own children. It was truly amazing to collaborate with the Nickelodeon team on this first effort,” says Craig Allen, Founder and Chief Creative Officer, Callen. “Plus any chance we can get to talk to kids and adults about farts, tiny-sized dino arms, and vomiting thumbs is a pretty great day in our book.”

“Nickelodeon is a beloved brand that continues to resonate with kids around the world,” adds Sabrina Caluori, Executive Vice President, Kids & Family Marketing, Nickelodeon and Paramount+.

“With this new brand campaign produced in collaboration with our ingenious creative partners, we are tapping into the iconic elements of Nickelodeon’s brand identity – the orange Splat, Slime, the 'Nick, Nick, Nick' mnemonic – and utilizing humour to invite a whole new generation of kids to have an outrageously good time and celebrate the best and the mess of being a kid.”