NHS is The Gift that keeps on giving

Created by Iris London, in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, this new spot aims to help raise funds for the NHS Charities Together Covid Appeal.

Directed by Nicolas Jack Davies through Sweetshop London, the 90-second film, called The Gift, sees an elderly man being rushed into hospital. We then witness his journey back to health as he experiences and observes the brilliant care of the NHS staff and, in particular, one hero nurse who is there with him every step of the way. 

Our mystery man makes a full recovery and allowed home in time for Christmas. When that day arrives, our hero nurse receives a surprise gift from Santa and, at that point, it dawns on her who her patient really was.

Real NHS professionals were invited to star in the film, as well as advise on aspects of the script. The timeframe from Iris’ original idea to final production was just four weeks, the final film was shot via remote Zoom. British singer songwriter, Birdy, recorded an exclusive version of her 2011 track People Help the People especially for the campaign, with the song performed and recorded acoustically on her piano at home during lockdown

“2020 has been a testing year for all of us and the brilliant NHS front line staff have been selfless in the way they have given their all," said Grant Hunter, Global Executive Creative Director at Iris. "This film is a big thank you to them, and one we hope connects with people across the UK.”

Brands partners are selling limited edition products for the campaign, and every product sold will trigger a donation to the appeal. Starbucks will be donating from every sale of their colour changing reusable cup, a limited-edition jar of Marmite has been created especially for the cause, Co-op will be selling a special Christmas bouquet, Swarovski and Kindred are selling rainbow themed earrings and clothing.