New York Lottery ups the drama with The Multipliers of Dutchess County
The campaign was directed by Park Pictures comedy director duo Terri Timely.
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The New York Lottery’s Cash Multiplier Series of scratch-off tickets are making a dramatic entrance.
To get people in the spirit of playing its Cash Multiplier Series of Scratch-Offs, the New York Lottery is giving people the chance to multiply their winnings, and the drama, up to 100 times with every win. The latest campaign, created in partnership with McCann New York, leans into a well-known genre of daytime television, featuring characters whose lives are dramatically drawn to the series of tickets. After all, New Yorkers love drama, and what better way to highlight these winnings than creating a daytime drama filled with multiple twists and turns.
The campaign, directed by Park Pictures comedy director duo Terri Timely, launched on January 5, 2023, and will be carried across TV, radio, OOH, print, social and other digital executions. It will run until April 2.
Credits
powered by
- Agency McCann/New York
- Production Company Park Pictures
- Director Terri Timely
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Credits
powered by
- Agency McCann/New York
- Production Company Park Pictures
- Director Terri Timely
- Sound Designer/Audio Mixer Julian Angel
- Managing Director Justin Pollock
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- DP Donavan Sell
- Editing Cosmo Street/New York
- Executive Producer Maura Woodward
- Head of Production Anne Lai
- Head of Production Luiza Naritomi
- Editor Tessa Davis
- Assistant Editor George Irizarry
- Color Color Collective
- Colorist Alex Bickel
- Conform/VFX The End FX
- Music APM Music
- Sound Design/Audio Post HOBO Audio
- Producer David Lambert
- Production Designer Amelia Battaglio
- Producer John Dillon
- Associate Creative Director Margaret Webber
- Co-Chief Creative Officer Pierre Lipton
- Co-Chief Creative Officer Shayne Millington
- Creative Director Craig Bishop
- Creative Director Peter Sherer
- Executive Creative Director Dominick Baccollo
- Executive Creative Director Jason Ashlock
- Executive Producer Chris Badano
- Group Creative Director Dan Kim
- Group Creative Director Justin Chen
Credits
powered by
- Agency McCann/New York
- Production Company Park Pictures
- Director Terri Timely
- Sound Designer/Audio Mixer Julian Angel
- Managing Director Justin Pollock
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- DP Donavan Sell
- Editing Cosmo Street/New York
- Executive Producer Maura Woodward
- Head of Production Anne Lai
- Head of Production Luiza Naritomi
- Editor Tessa Davis
- Assistant Editor George Irizarry
- Color Color Collective
- Colorist Alex Bickel
- Conform/VFX The End FX
- Music APM Music
- Sound Design/Audio Post HOBO Audio
- Producer David Lambert
- Production Designer Amelia Battaglio
- Producer John Dillon
- Associate Creative Director Margaret Webber
- Co-Chief Creative Officer Pierre Lipton
- Co-Chief Creative Officer Shayne Millington
- Creative Director Craig Bishop
- Creative Director Peter Sherer
- Executive Creative Director Dominick Baccollo
- Executive Creative Director Jason Ashlock
- Executive Producer Chris Badano
- Group Creative Director Dan Kim
- Group Creative Director Justin Chen
