New York Lottery and HGTV’s My Lottery Dream Home join forces
Spot directed by Martin Jalfen of Reverse.
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New York Lottery and HGTV network, a Warner Bros. Discovery property, have teamed up for the first time ever to introduce HGTV’s My Lottery Dream Home Scratch-Off, a new game with a grand prize of $1,000,000, via a campaign that encourages New Yorkers to “find your dreams a home.”
Together with McCann New York, the New York Lottery launched the campaign with a story of a humble, aspirational little beaver to demonstrate how everyone has dream-home dreams.
Credits
powered by
- Agency McCann/New York
- Production Company REVERSE
- Director Martin Jalfen
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Credits
powered by
- Agency McCann/New York
- Production Company REVERSE
- Director Martin Jalfen
- Special Effects and Post Hinge
- Executive Producer Roland Gauthier
- VFX Supervisor Terell Seitz
- Senior Producer Mark Axton
- Sound Design & Audio Mix Digital One
- Senior Sound Designer & Mixer Eric Stolberg
- Telecine Color Collective
- Colorist Alex Jimenez
- Music Human Music & Sound Design/USA
- Composer Ed Dunne
- Sound Design Sloan Alexander
- Chief Creative Officer Pierre Lipton
- Chief Creative Officer Shayne Millington
- SVP, Executive Creative Director Dominick Baccollo
- SVP, Executive Creative Director Jason Ashlock
- SVP, Group Creative Director Daniel Kim
- SVP, Group Account Director Nancy Tynan
- SVP, Executive Producer Dave Herman
- Executive Producer/Founder Thibaut Estellon
- Line Producer: Chris Palladino
- DP Adam Carboni
- Production Designer Brad Bailey
- Animator Director Alex Tysowsky
- Colorist Alex Bickel
- Creative Lead Morgan Visconti
Credits
powered by
- Agency McCann/New York
- Production Company REVERSE
- Director Martin Jalfen
- Special Effects and Post Hinge
- Executive Producer Roland Gauthier
- VFX Supervisor Terell Seitz
- Senior Producer Mark Axton
- Sound Design & Audio Mix Digital One
- Senior Sound Designer & Mixer Eric Stolberg
- Telecine Color Collective
- Colorist Alex Jimenez
- Music Human Music & Sound Design/USA
- Composer Ed Dunne
- Sound Design Sloan Alexander
- Chief Creative Officer Pierre Lipton
- Chief Creative Officer Shayne Millington
- SVP, Executive Creative Director Dominick Baccollo
- SVP, Executive Creative Director Jason Ashlock
- SVP, Group Creative Director Daniel Kim
- SVP, Group Account Director Nancy Tynan
- SVP, Executive Producer Dave Herman
- Executive Producer/Founder Thibaut Estellon
- Line Producer: Chris Palladino
- DP Adam Carboni
- Production Designer Brad Bailey
- Animator Director Alex Tysowsky
- Colorist Alex Bickel
- Creative Lead Morgan Visconti
The cinematic spot that takes audiences on a magical journey into our Beaver’s world, who scratches off a winner and makes his dream home a reality. Director Martin Jalfen of Reverse and Hinge VFX/Post conceived the richly immersive world where our mammal is brought to life.
Every little detail worked to make this story feel tangible and, above all, humanly relatable. As the state mammal of New York, the beaver’s desires represent every New Yorker’s hopes and dreams of upgrading their abode.
This campaign will run from April 10th to June 4th across broadcast, social, OOH, print, and digital.
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