When every moment matters this March, it has to be AT&T

During Final Four weekend, AT&T will enhance the overall fan experience, delivering immersive moments that celebrate the energy of college basketball and the artists’ fans love.

From immersive fan experiences to marquee events including the AT&T Block Party and Super Saturday Concert presented by AT&T, the brand is helping turn college basketball’s biggest weekend into a shared celebration. AT&T’s wireless and fiber networks are built to support the surge of fans streaming and sharing in real time – whether they’re watching the tournament from home, on the go, or experiencing the action in person.

The campaign is delivered through agency BBDO/New York and production company SMUGGLER.

AT&T – Baby's First Dunk

Credits

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Agency BBDO/New York
Production Company SMUGGLER/USA
Director Benji Weinstein

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Credits

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Agency BBDO/New York
Production Company SMUGGLER/USA
Director Benji Weinstein
Ad Agency Omnicom Telecom Production
Ad Agency Dieste/New York
Ad Agency RAPP/Los Angeles
Ad Agency Critical Mass/New York
Production Co Arts & Sciences

Editing Cabin Edit/Los Angeles
Post Production LVLY
VFX JAMM Visual
Color TRAFIK
Color Royal Muster
Audio Post Lime Studios
Chief Creative Officer Matt Miller
Executive Creative Director Ash Tavassoli

Executive Creative Director Danger Bea
Creative Director Christopher Santaiti
Creative Director Kurt Warner
Creative Director Jon Klein
Associate Creative Director Naeem Ghafari
Associate Creative Director Allyn Scherr
Senior Copywriter Mychal Scott
Senior Art Director Barbara Polanco

Copywriter Matt Epstein
Art Director Juan Jose Hurtado
Head of Design Fabiano de Queiroz
Executive Producer Whitney Husnik
Executive Producer Tommy Costello
Senior Producer Brooke Mouton
Producer Mike Peters
Producer Alexander Gill

Senior Producer Cale McArthur
Group Creative Director Aldo Murillo
Creative Director Carlos Ortega
Associate Creative Director Alejandro Perez
Senior Art Director Dalia Quiroz
Art Director Geraldinn Gutierrez Estrada
Art Director Mariel Hernandez Alba
Senior Copywriter Kevin Alvarez

Senior Copywriter Madeline Gomez
Creative Director Matt Lange
Associate Creative Director Amanda Carlson
Group Creative Director Melissa Hernandez
Associate Creative Director Tommy Simmons
Senior Art Director Daniel Amenero
Associate Creative Director Lizabeth Hawthorne
Senior Copywriter Justin Gold

Executive Producer Erin Breen
Creative Director Lauren Barrett
Associate Creative Director Tim Rocklage
Associate Creative Director Emily Dendinger
Senior Copywriter Ryan Ohanessian
Senior Copywriter Nick Logsdon
Senior Designer Jackson Reed
Executive Producer Christa Skotland

Executive Producer Drew Santarsiero
Producer Jason Manz
Production Designer Tim Moen
Director Adam & Dave
Producer Patrick Harris
Production Designer Noel McCarthy
DP Darko Suvak
DP Rachel Morrison | (Director/DP)
Editor Andrew Ratzlaff
Editor Crew Thompson
Editor Randy Baublis
Editor Taylor Walsh
Editor Chris Kelly
Editor Brad Dupuie
Assistant Editor Jay McConville
Assistant Editor Nicole Lefteau
Assistant Editor Evan Bluestein
Assistant Editor Angela Hsu
Assistant Editor Kayla Hashimoto
Assistant Editor Oliver Lin
Assistant Editor Doug Scott
Editor Brian Raess
Assistant Editor Allyson Nicholson
Assistant Editor Ersin Dogruer
Assistant Editor Lawrence Ng
Senior Post Producer Micayla Myles
Senior Post Producer Ginna Schilling
Head of Production Michelle Dorsch
Director Of Production Liz Lydecker
Executive Post Producer Brittany Carson
Executive Producer Bryce Edwards
Post Producer Candice Hicks
Design Director Frank Glinski
VFX Supervisor/ Comp Lead Patrick Munoz
VFX Supervisor/ Comp Lead Trent Shumway
VFX Supervisor/ Comp Lead Mark Holden
Associate Producer Anne-Marie DePauw
Senior Producer Justine Pregler
Executive Producer Asher Edwards
Colorist Ricky Gausis
Colorist Taylor Pool
Color Producer Alexandra Garcia Ortiz
Senior Colorist Gregory Reese
Executive Producer Thatcher Peterson
Head of Production Diane Valera
Sound Designer/Audio Mixer Matt Miller
Audio Mixer Tom Paolantonio
Audio Mixer Jamie Zapata
Audio Producer Cassie Underwood
Executive Audio Producer Susie Boyajan
Talent Jayson Tatum

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Continued investment in network performance helps ensure customers stay connected during the tournament’s biggest moments. Fans onsite at Men’s Final Four will have access to Turbo Live by AT&T, which enhances video calling, live streaming and sharing the can’t-miss moments. Whether fans are cheering in the stands or watching at home, no one brings them closer to the action than AT&T.

Behind every shared moment is the reliability customers expect from AT&T. As we expand fiber and wireless access to millions more homes, we’re proud to back those customers with America’s best guarantee – the AT&T Guarantee®. Now with the inclusion of AT&T Internet Air in the AT&T Guarantee and Internet Backup for eligible fiber and wireless customers – our commitment to dependable connectivity is stronger than ever.

Because when unforgettable moments happen, fans should be focused on the experience, not their connection. When the connection matters, it has to be AT&T.