New Volkswagen spot has Purpose

The perfect combination of Soup Film director Cedric Dubourg and DoP Cedric Schanze two sports enthusiasts, came together to create a unique look for VW. 

Together with agency DDB Voltage, they designed a new way to combine aesthetics and humour. A balanced ratio of dark and light. A colourful mixture that is also represented in the cast "a reflection of modern society“ they say. 

Director Dubourg adds "a style that reflects in the same way as a highlight montage of a world-class football match does“. The rhythmic connection between image and sound makes the car a brilliant anchor point of the individual scenes "a natural part of the film“.