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Renault launches New KADJAR in its 4x4 version, a SUV that pledges exciting offroad performances. 

But, how to demonstrate this to an always connected target that does everything from the comfort of the couch? By turning an Amazon purchase in a unique offroad experience.

This is The Wild Store: a temporary shop that can only be reached by driving the New Renault KADJAR. This will be the only way to take advantage of a very special online offer.

Inside The Wild Store, a Smart TV 49’’ (worth over 1,000 €) will be sold at only 10 € but only on one condition: to reach it, people will star in a real offroad test drive of the New Renault KADJAR.

Renault – The Wild Store

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By clicking on the promotion, users will be redirected to a video-experience that will show them how to get the TV.

In between the campaign discovery and the actual TV purchase, a journey along dirty roads and mountain tracks will kick off. 

A Publicis idea, created for Renault Italy and in collaboration with Amazon.

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