New Prime Video campaign for Roland Garros by Fred & Farid Paris
With ten games of the French Open being broadcasted live and exclusively on Amazon Prime, the new spot is a celebration of sporting experience.
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For the second year in a row, Prime Video unveils a new film imagined by Fred & Farid Paris during the Roland Garros Tournament. This new campaign brings the spotlight back to the games played during the “night sessions”, a successful program launched by the platform in 2021.
This year, ten of the best games of the French Open will also be broadcasted live and exclusively on Prime Video starting at 9pm Paris time. Opening up these games will offer a new experience for tennis fans, who live their nights to the rhythm of actions taken on day courts by the world’s best players.
This celebration of the sporting experience plays to the beat of the ever popular ‘90s track The Rhythm of the Night. Directed by Trevor Clarence, the film features a cast of Roland Garros players, including French champion Gaël Monfils, and tennis fans, caught up in the energy of the tournament and covering the irresistible anthem back-to-back.
Credits
View on- Agency Fred & Farid/Paris
- Production Company Dillinger
- Director Trevor Clarence
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Credits
View on- Agency Fred & Farid/Paris
- Production Company Dillinger
- Director Trevor Clarence
- Executive Creative Director Olivier Lefebvre
- Agency Supervisor Severine Autret
- Copywriter Gregory Tortes
- Producer Maud Whittle
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fred & Farid/Paris
- Production Company Dillinger
- Director Trevor Clarence
- Executive Creative Director Olivier Lefebvre
- Agency Supervisor Severine Autret
- Copywriter Gregory Tortes
- Producer Maud Whittle
