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Band – What Matters Most

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San-Francisco-based Gold Front has recently launched the first-ever brand campaign for BAND, the team management app. 

Led by two 90-second web films, the campaign unveils their new tagline, 'Teams Wanted', and acts as a call-to-arms for any team that wants to take their game to a higher place. Along the way, the campaign introduces Band as the ultimate way for teams to plan, strategise and share almost anything team-related.

The Reason I Coach [below] is an ode to hardworking, selfless coaches everywhere, while What Matters Most [above] chronicles one high school basketball team’s spirited journey toward a big game. Together, they examine what it means to truly unite as a team and how the BAND app can help. 

Band – The Reason I Coach

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