New Balance muses in monochrome
The footwear brand launches a stylish seven-minute film told in seven episodes, with each portraying a different aspect of the trainer’s history.
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Credits
powered by
- Agency American Haiku
- Production Company Rascal Films
- Director Elliott Power
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Credits
powered by
- Agency American Haiku
- Production Company Rascal Films
- Director Elliott Power
- Production Company Love Song
- Executive Creative Director Daniel Wolfe
- DP Norm Li
- Editorial MARSHEEN
- Editor Dave Davis
- Executive Producer Harriet Cawley
- Post Production/Color Company 3/Los Angeles
- Colorist Simon Bourne
- Senior Color Producer Chris Anthony / (Color Producer)
- Sound Design & Mix King Lear Music & Sound
- Sound Designer/Audio Mixer Ed Downham
- Music Supervision Curation Music
- Music Supervisor Sunny Kapoor
- Music Clearance Connie Edwards
- Production Service Company Shot in Mars & Mino
- Executive Producer Julien Manunta
- Executive Creative Director Thom Glover
- Creative Director Ben Muckensturm
- Founder/Executive Producer Mike Hasinoff
- Producer Sarah Park
- Production Designer Madison Hatch
- Assistant Editor Matthew Blacklock
- Creative Director Dan Williams / (Creative Director)
- Creative Director Carl Norton
- Compositor Steve Miller
- Compositor Sam Hencher
- Online Alan Maiden
- Executive Producer Clare Melia
- VFX Producer Ellie Georgiou
- Art Director & Lead Animator Kwok Fung Lam
- Animator Roly Edwards
- Sound Assistant Ned Sisson
Credits
powered by
- Agency American Haiku
- Production Company Rascal Films
- Director Elliott Power
- Production Company Love Song
- Executive Creative Director Daniel Wolfe
- DP Norm Li
- Editorial MARSHEEN
- Editor Dave Davis
- Executive Producer Harriet Cawley
- Post Production/Color Company 3/Los Angeles
- Colorist Simon Bourne
- Senior Color Producer Chris Anthony / (Color Producer)
- Sound Design & Mix King Lear Music & Sound
- Sound Designer/Audio Mixer Ed Downham
- Music Supervision Curation Music
- Music Supervisor Sunny Kapoor
- Music Clearance Connie Edwards
- Production Service Company Shot in Mars & Mino
- Executive Producer Julien Manunta
- Executive Creative Director Thom Glover
- Creative Director Ben Muckensturm
- Founder/Executive Producer Mike Hasinoff
- Producer Sarah Park
- Production Designer Madison Hatch
- Assistant Editor Matthew Blacklock
- Creative Director Dan Williams / (Creative Director)
- Creative Director Carl Norton
- Compositor Steve Miller
- Compositor Sam Hencher
- Online Alan Maiden
- Executive Producer Clare Melia
- VFX Producer Ellie Georgiou
- Art Director & Lead Animator Kwok Fung Lam
- Animator Roly Edwards
- Sound Assistant Ned Sisson
Artfully shot in black-and-white 16mm film, this compelling seven-part campaign, developed by American Haiku and directed by Elliott Power through Rascal Films, delves into the history of trainer brand New Balance and its influence on American subcultures.
The film takes in the popularity of the brand with different style tribes, the company’s running heritage, its place in DMV folklore, the shoes’ technical prowess and the mythology surrounding the genesis of the iconic 990.
UK rapper Dave, NFL star Chase Young, skateboarding legend Andrew Reynolds are among a host of brand enthusiasts and affiliates to feature in the simplistic yet soulful vignettes. The creative also showcases a short 1960s retro animation from Stray.
