Muschicraft pours the most illegal beer

Muschicraft, the feminist craft beer that challenges the patriarchal structures of the beer industry, has been a trailblazer in the craft beer scene since its successful debut at the International Feminist Fight Day 2023.

For this year they created together with director Manuela Bastian and soup.Filmproduktion GmbH a spot for their new beer with an important message.

The Most illegal beer, the beer which draws attention because in over one third countries worldwide, there are still laws that prohibit women from doing things that men are allowed to do, laws that suppress women's freedom and hinder gender equality.

On this International Women's Day, Muschicraft wants to set an example against global gender injustice.

Muschikraft – The Most Illegal Beer

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Agency HeimatTBWA/Berlin
Production Company Amoxi Media
Director Manuela Bastian

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Credits

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Agency HeimatTBWA/Berlin
Production Company Amoxi Media
Director Manuela Bastian
Music, VO & Mix Da House Audio/Germany
Executive Producer Oliver Leutnecker
Executive Producer Martin Richter
Producer Moritz Michl
DP Greta Conte

Editor Raquel Caro Nunez

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As Bastian's work has often a feminist background, as for example her documentary Where to, Miss? about a female taxi driver in India or her upcoming documentary about a Tibetan female boxer, she was a perfect match for this one.

Muschicraft also continues its feminist agenda outside of the brewing process by donating a portion of its profits to women-related projects. A big thank you goes out to the whole crew who believed in the project and supported us.

With its eye-catching name and its strong message, Muschicraft has not only caught the attention of beer lovers, but also of those working for social justice. It is a symbol of change and the need to challenge and dismantle patriarchal structures, not only in the beer industry but in society as a whole.