MPC launches dedicated VR team

Multi award winning VFX studio MPC has established a creative and technology led VR team - MPC VR. The group is focussed on immersive exploration across industries including Advertising, Feature film, Architecture, Entertainment Content and Experiential event production.

MPC VR continues to build on its experience developing pioneering projects with Directors and Clients such as STOPP USA (Chrysler) and Vrse.works (Catatonic).

MPC VR will be fully integrated with Technicolor’s R&I (Research and Innovation) expertise for VR and AR including 2D stitching workflow, 360 stereo virtual cameras and real-time rendering solutions. These technologies will work hand in hand with Technicolor’s HDR (High Dynamic Range) 4K picture and audio processing tools. This partnership will deliver the creative technology advantage needed in VR to the marketplace.

Dedicated VR artists are located across MPC globally creating bespoke solutions for a wide range of projects. With an evolving set of tools for both 2D and 3D, the MPC VR team will push into new areas such as motion capture, light field and fully interactive real-time game experiences.

MPC has appointed Tim Dillon as Executive Producer for VR, Tim will be charged with driving the strategic business development across all MPC studios. Working with him are Advertising VFX EPs at each location.

Tim Dillon, EP, VR; “I’m thrilled to be heading up MPC VR, and to be continuing to build our portfolio and R&D in this expanding area. We’re looking to collaborate with the creative industry and bring VR concepts to life with the same level of visual and technical expertise MPC is known for in it’s advertising and feature film work.”

Graham Bird, MPC MD Advertising explains; “We’ve built a new production framework for both rendered and real-time VR experiences. Now we’re taking this to the next level and engaging with our Clients across Advertising and Film. Our VR/AR team is focused on creating original and unique experiences that are high in visual quality, impactful, memorable and technically forward looking.’