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After a year of hardship due to COVID-19, we’re finally seeing the light at the end of the tunnel with the recently released vaccine.
FedEx, one of the largest delivery services in the world, is doing their part to help by pitching in to deliver the vaccines, the first step to getting back to life like before.
Hopeful for the future, BBDO New York, longtime creative agency for FedEx, created Moving Forward which captures the anticipation and moments that the delivery of the vaccines will enable. The film works backwards, reversing the life we’ve all missed, tracing it to FedEx and their monumental efforts to deliver when it matters most.
Credits
powered by
- Agency BBDO/New York
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Credits
powered by
- Agency BBDO/New York
- Associate Art Producer Lizzy Lehn
- Associate Creative Director Rich Fiset
- Chief Creative Officer David Lubars
- Creative Director Banks Noel
- Creative Director Karen D'Souza
- Executive Creative Director Greg Ketchum
- Executive Creative Director Tom Godici
- Executive Producer Alex Gianni
- Senior Creative Director Greg Gerstner
- Senior Music Producer Julia Millison
- Edit Company Friendshop!
- Editor Ben Suenaga
- Managing Director Melissa Mapes
- Producer Laura Shackleford
- Colorist Alex Bickel
- Producer Claudia Guevara
- Music Company Halo Music & Sound
- Producer Peter Gannon
- Audio Post Sound Lounge
- Audio Mixer Tom Jucarone
- Producer Lauren Mullen
- Editor Michael Distelkamp
- Conform Flame Artist Mario Caserta
- Motion Graphic Designer Rebecca Bolde
- Composer Seth Olinsky
- Sound Designer Gus Koven
- Production Services Jessica Nugent
- Project Manager Nick Vitale
Credits
powered by
- Agency BBDO/New York
- Associate Art Producer Lizzy Lehn
- Associate Creative Director Rich Fiset
- Chief Creative Officer David Lubars
- Creative Director Banks Noel
- Creative Director Karen D'Souza
- Executive Creative Director Greg Ketchum
- Executive Creative Director Tom Godici
- Executive Producer Alex Gianni
- Senior Creative Director Greg Gerstner
- Senior Music Producer Julia Millison
- Edit Company Friendshop!
- Editor Ben Suenaga
- Managing Director Melissa Mapes
- Producer Laura Shackleford
- Colorist Alex Bickel
- Producer Claudia Guevara
- Music Company Halo Music & Sound
- Producer Peter Gannon
- Audio Post Sound Lounge
- Audio Mixer Tom Jucarone
- Producer Lauren Mullen
- Editor Michael Distelkamp
- Conform Flame Artist Mario Caserta
- Motion Graphic Designer Rebecca Bolde
- Composer Seth Olinsky
- Sound Designer Gus Koven
- Production Services Jessica Nugent
- Project Manager Nick Vitale
The film is the first to bring to life the company’s new brand positioning, “Where now meets next.” Delivering vaccines was a key opportunity to highlight how FedEx is always innovating to stay ahead of its customers’ changing expectations.
The integrated campaign will run across Broadcast, Online Video and Social Media placements across Sport, Entertainment and News properties.
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