Move How You Want with new Beats campaign

Director Nina Holmgren's latest work for Beats By Dre is set to Vince Staples' new track Magic from his newly released album Ramona Park Broke My Heart.

The film is an instinctual and movement-filled piece, crafted around the contagious energy of the one thing which moves us all, the beat. 

Set around visually heightened worlds, it celebrates the diversity of an entire culture unified by music. Both playful and momentous while rooted in authenticity, the film features Naomi Osaka, Kaia Gerber, Quenlin Blackwell and Vince Staples. 

True to Holmgren's unique filmmaking approach, she crafts a dramatic visual poetry, bringing her sensibility and distinctive visual language while interlacing pulsating moments that perfectly captures the essence of the brand.