Morgan & Morgan wants more

This new 60-second spot for Morgan & Morgan introduces us to Miss More, a dynamic and demanding woman whose appreciation for getting more out of life is boundless.

Created in-house by the client and directed by ArtClass Content's Paul Trillo, the spot showcases Miss More and her insatiable appetite for more. Whether that's more food, more bubbles, more trophies or more boys, she's always asking for more . But, when she's unfortunately injured by a car, Miss More calls Morgan & Morgan and finds it is the first time she doesn't have to ask for more.

“The creative brief caught me off guard in the best possible way, as law firm ads have a tendency to employ very static, informational approaches,” says Trillo. “Morgan & Morgan, on the other hand, have a history of irreverent marketing and we had a blast developing the Miss More character – her history, the way she dresses, her decor and her craving for getting a little bit more out of life.”