More than a Beerman
Less fairy tale, more lairy tale, Coors Light's boozier take on Frosty sees a lively snowman belt out a Boston banger.
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Credits
View on- Agency DDB/Chicago
- Production Company Arts & Sciences
- Director Mike Warzin
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Credits
View on- Agency DDB/Chicago
- Production Company Arts & Sciences
- Director Mike Warzin
- Chief Creative Officer Ari Weiss
- Chief Creative Officer Britt Nolan
- Executive Creative Director Colin Selikow
- Creative Director Alan Shen
- Creative Director Chris Walker
- Associate Creative Director Sandra Jurado
- Head of Music Alec Stern
- Senior Copywriter Amy Finn-Welch
- Chief Production Officer Diane Jackson
- Executive Producer Matt Blitz
- Senior Producer Adam Battista
- Executive Producer Mal Ward
- DP Sean Porter
- Edit Company Work Editorial/USA
- Editor Neil Smith
- Executive Producer Marlo Baird Kinsey
- Assistant Editor Josh Sasson
- Post Producer Brian Scharwarth
- VFX Company House of Parliament VFX
- Colorist Daniel de Vue
- Executive Producer Thatcher Peterson
- Music Company Walker
- Executive Producer Sara Matarazzo
- Executive Producer Stephanie Pigott
- Producer Danielle Soury
- Producer Kristin Porter
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Credits
powered by- Agency DDB/Chicago
- Production Company Arts & Sciences
- Director Mike Warzin
- Chief Creative Officer Ari Weiss
- Chief Creative Officer Britt Nolan
- Executive Creative Director Colin Selikow
- Creative Director Alan Shen
- Creative Director Chris Walker
- Associate Creative Director Sandra Jurado
- Head of Music Alec Stern
- Senior Copywriter Amy Finn-Welch
- Chief Production Officer Diane Jackson
- Executive Producer Matt Blitz
- Senior Producer Adam Battista
- Executive Producer Mal Ward
- DP Sean Porter
- Edit Company Work Editorial/USA
- Editor Neil Smith
- Executive Producer Marlo Baird Kinsey
- Assistant Editor Josh Sasson
- Post Producer Brian Scharwarth
- VFX Company House of Parliament VFX
- Colorist Daniel de Vue
- Executive Producer Thatcher Peterson
- Music Company Walker
- Executive Producer Sara Matarazzo
- Executive Producer Stephanie Pigott
- Producer Danielle Soury
- Producer Kristin Porter
Just when we thought this year's festive season had given us all of the goodies it had to offer, along comes DDB Chicago with a festive mascot for Coors we can all get behind.
Focussing on the titular Holiday Beerman (as far as we can tell, a regular snowman with a bevvy shoulder pad) the spot sees our snowy hero tinkle some ivories before blasting into full AOR mode with a storming rendition of Boston's More Than A Feeling, suitably seasonal backing band along for the ride.
Aside from the fun concept, the spot is really brought to life through the witty direction of Arts & Sciences' Mike Warzin and neat VFX from House of Parliament, enriching many-a-shot with cheeky flourishes like the jazzman piano moves from Beerman's gloved arm-sticks and ornamental BVs from the old-timey decorations.
