Montefiore's tale of two worlds
The Montefiore Medical Center in New York makes the magic happen in this charming spot directed by Fredrik Bond.
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Credits
powered by
- Agency Alto/Brooklyn
- Production Company MJZ/USA
- Director Fredrik Bond
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Credits
powered by
- Agency Alto/Brooklyn
- Production Company MJZ/USA
- Director Fredrik Bond
- Chief Creative Officer Hannes Ciatti
- Edit Company Work Editorial/USA
- Editor Richard Orrick
- VFX Company Kevin VFX
- Creative Director Tim Davies
- Post Producer Andrew Cowderoy
- Colorist Sofie Borup
- Producer Shannen Troup
- Music Company Walker
- Sound Design/Audio Post Barking Owl
- Executive Producer Ashley Benton
- Sound Designer Gus Koven
- Audio Mixer Matt Keith
- Creative Director Dan Kroeger
- Creative Director Pierre Janneau
- Copywriter Bryan Stokely
- Art Director Chen Liang
- Art Director Filipe Nogueira
- Director of Art Kimberly Cross
- Executive Producer Ben Scandrett-Smith
- Line Producer Alicia Richards
- Production Manager Daisy Mostyn
- DP Arnaud Potier
- Production Designer Dan Betteridge
- Assistant Editor Chris Wronka
- Executive Producer Erica Thompson
- Edit Producer Malia Rose
- Composer Emile Mosseri
- Photographer Sebastian Nevols
Credits
powered by
- Agency Alto/Brooklyn
- Production Company MJZ/USA
- Director Fredrik Bond
- Chief Creative Officer Hannes Ciatti
- Edit Company Work Editorial/USA
- Editor Richard Orrick
- VFX Company Kevin VFX
- Creative Director Tim Davies
- Post Producer Andrew Cowderoy
- Colorist Sofie Borup
- Producer Shannen Troup
- Music Company Walker
- Sound Design/Audio Post Barking Owl
- Executive Producer Ashley Benton
- Sound Designer Gus Koven
- Audio Mixer Matt Keith
- Creative Director Dan Kroeger
- Creative Director Pierre Janneau
- Copywriter Bryan Stokely
- Art Director Chen Liang
- Art Director Filipe Nogueira
- Director of Art Kimberly Cross
- Executive Producer Ben Scandrett-Smith
- Line Producer Alicia Richards
- Production Manager Daisy Mostyn
- DP Arnaud Potier
- Production Designer Dan Betteridge
- Assistant Editor Chris Wronka
- Executive Producer Erica Thompson
- Edit Producer Malia Rose
- Composer Emile Mosseri
- Photographer Sebastian Nevols
This charming and heartwarming spot for the Montefiore Medical Center in New York is the tale of an elderly man and his journey back to health.
The spot, created by Alto in Brooklyn and directed by Fredrik Bond through MJZ, alternates between a world which seems to have come to a standstill – children's ice skates no longer work, the bakery no longer produces food, and the coffee shop can't pour coffee – and another in which an elderly man is nursed back to health by someone from the Montefiore team.
As the man regains his strength we find out that he owns toy shop and the town which has come to a standstill is a magical model one in the window of his store. With the magic of Montefiore's healthcare, the man can return to his shop and tend to the town, bringing it back to life.
