Monica Lewinsky's mixed messages
This innovative anti-bullying PSA created by BBDO New York extends the concept of mixed media, with a brilliant blend video and texting.
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Credits
powered by
- Agency BBDO NY
- Production Company Sanctuary Content
- Director Cole Webley
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Credits
powered by
- Agency BBDO NY
- Production Company Sanctuary Content
- Director Cole Webley
- Associate Creative Director Jim Connolly
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Creative Director Bianca Guimaraes
- Creative Director Roberto Danino
- Creative Director Gary Du Toit
- Creative Director Lance Vining
- Executive Producer Jessica Coccaro
- Executive Producer Digital James Young
- HP Integrated Production David Rolfe
- Executive Producer/Owner Preston Lee
- Executive Producer Kristen Bedard Johnson
- DP Paul Meyers
- Editor Paul Martinez
- Assistant Editor Chris Angel
- Assistant Editor Jeff Lopus
- Executive Producer/Partner Sila Soyer
- Post Producer Fanny Cruz
- Colorist Tom Poole
- Executive Producer Ashley McKim
- Color Producer Alexandra Lubrano
- Music Human Music & Sound Design/USA
- Composer/Creative Director/Audio Mix Sloan Alexander
- Executive Producer James Dean Wells
Credits
powered by
- Agency BBDO NY
- Production Company Sanctuary Content
- Director Cole Webley
- Associate Creative Director Jim Connolly
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Creative Director Bianca Guimaraes
- Creative Director Roberto Danino
- Creative Director Gary Du Toit
- Creative Director Lance Vining
- Executive Producer Jessica Coccaro
- Executive Producer Digital James Young
- HP Integrated Production David Rolfe
- Executive Producer/Owner Preston Lee
- Executive Producer Kristen Bedard Johnson
- DP Paul Meyers
- Editor Paul Martinez
- Assistant Editor Chris Angel
- Assistant Editor Jeff Lopus
- Executive Producer/Partner Sila Soyer
- Post Producer Fanny Cruz
- Colorist Tom Poole
- Executive Producer Ashley McKim
- Color Producer Alexandra Lubrano
- Music Human Music & Sound Design/USA
- Composer/Creative Director/Audio Mix Sloan Alexander
- Executive Producer James Dean Wells
What is the mysterious malady that could prove fatal to a teen girl?
The Epidemic comprises a gripping film building to a climactic cliffhanger ending that can only be resolved by text messages send direct to the viewer. It builds on social activist Lewinsky's previous successful campaigns – the Emmy Nominated In Real Life and #DefyTheName.
Directed by Cole Webley, through Sanctuary, the film follows Hailey as she slowly succumbs to a debilitating illness, to the point where she is in cardiac arrest in hospital. The message “this story is not what it seems” then appears with call to visit a website where viewers can enter their phone numbers and continue to follow the narrative.
They will then watch the film again, but this time accompanied by the same bullying text messages that Hailey receives throughout the story. Timed to coincide with National Bullying Prevention Month, the mixed media of video and text, cleverly highlights how toxic digital comms like cyberbullying can have dire, real-life consequences.
