MoneySuperMarket puts your head in the Clouds
The first commercial from the brand's recently appointed ad agency, Engine, sees the viewer and their finances in freefall.
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Credits
powered by
- Agency The Engine Group/London
- Production Company MJZ/LONDON
- Director Matthijs van Heijningen
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Credits
powered by
- Agency The Engine Group/London
- Production Company MJZ/LONDON
- Director Matthijs van Heijningen
- Executive Creative Director Leon Jaume
- Executive Creative Director Aaron Goldring
- Producer Stefanie Forbes
- Production Service Living Films/BANGKOK
- Sound Designer Ben Leeves
- VFX/Color Framestore/London
- VFX Framestore/London
- Voice Over Matt Berry
- Creative Tom Evans
- Creative Olly Courtney
- Integrated project manager Liz Boothby
- Head of Art Grant Parker
- Executive Producer Helen Kenny
- Producer Donald Taylor
- Head of Production Lindsay Turnham
- DP Ruben Impens
- Editor Jono Griffith
- VFX Supervisor Jules Janaud
- Producer Christopher Gray
- Coordinator Emma Hughes
- FX Lead Tim Woods
- 2D Lead Leonardo Costa
- Flame Artist Tim Osborne
- Colorist Simon Bourne
Credits
powered by
- Agency The Engine Group/London
- Production Company MJZ/LONDON
- Director Matthijs van Heijningen
- Executive Creative Director Leon Jaume
- Executive Creative Director Aaron Goldring
- Producer Stefanie Forbes
- Production Service Living Films/BANGKOK
- Sound Designer Ben Leeves
- VFX/Color Framestore/London
- VFX Framestore/London
- Voice Over Matt Berry
- Creative Tom Evans
- Creative Olly Courtney
- Integrated project manager Liz Boothby
- Head of Art Grant Parker
- Executive Producer Helen Kenny
- Producer Donald Taylor
- Head of Production Lindsay Turnham
- DP Ruben Impens
- Editor Jono Griffith
- VFX Supervisor Jules Janaud
- Producer Christopher Gray
- Coordinator Emma Hughes
- FX Lead Tim Woods
- 2D Lead Leonardo Costa
- Flame Artist Tim Osborne
- Colorist Simon Bourne
We've all had that stomach-lurching feeling that can accompany the opening of a particularly unwanted bill. However, for the viewer/protagonist of this imaginative and impeccably commercial for MoneySuperMarket, the tummy flip-flop is more likely to be because of the unexpected, disorientating POV free fall.
Opening with the viewer in normal-looking kitchen, Clouds, directed by Matthijs van Heijningen through MJZ, quickly changes gear and plunges the camera out of an open floor-to-ceiling window, hurtling towards the earth, all in an impressive single-shot.
Helping to realise the vision, from recently appointed ad agency Engine, is some impressive VFX and grading work from Framestore, challenged with seamlessly 'taking over' the live action shot once the main character has fallen out of the living room.
Accompanied by the mighty vocal powers of Matt 'Toast' Berry, the result is a surprising and joyously kinetic new direction for the brand.
