MOJU calls the shot

MOJU – Bring on the Boom

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Agency Leo Burnett/London
Production Company Anonymous Content/London
Director Max Barden

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Credits

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Agency Leo Burnett/London
Production Company Anonymous Content/London
Director Max Barden
Editor Sam Allen
Post Production Black Kite Studios
Audio Post Harbor Picture Company/UK
Chief Creative Officer Mark Elwood
Executive Creative Director Andrew Long

Executive Creative Director James Millers
Senior Copywriter Conrad Swanston
Senior Art Director Alex Bingham
Designer Richard Hart
Producer Helen Choonpicharn
Producer Megan O'Hagan
Producer Jude Vermeulen

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UK functional drink brand MOJU is bursting onto TV screens with this action-packed and punchy campaign spotlighting its ginger vitality shots, developed with new creative partner Leo Burnett and media agency Bicycle.

Directed by comedy talent Max Barden, the spot, titled Bring on the Boom, blends live action and CGI to follows Paul, an exhausted dad juggling everyday chaos at full tilt.

One shot of MOJU later, he’s propelled straight into the Boom Place - a supercharged world where he’s hyped up by a motivational coach and an adoring crowd to tackle his everyday chores.