Craft
Modus Operandi Talk Digital
We caught up with the excellent Aaron Sternlicht and Jeff Suhy from LA-based digital behaviourists Modus Operandi to chat about their fantastic moving-image and interactive work for gaming brands and beyond.
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Many production houses attempt digital integration, just as many digital houses produce in-house video content, but few companies can claim to truly understand and achieve the balance between digital, interactive and video content. Thankfully Modus Operandi is one such company. Having created game-changing work for clients like Ubisoft, Nike and Ford, the 'digital behaviourists' at ModOp are leaders in future-facing engagement and consumer conversation.
Whilst in LA earlier in the year, we sat down with Chief Creative Officer Aaron Sternlicht and President Jeff Suhy to discuss how the production model applies to digital and gamer tech in advertising.
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