Minted Content announce a partnership with Diplomat Reps and Lauren Schuchman to represent their roster of directors on the West Coast. 

Led by Owner/Executive Producer Lance O'Connor, alongside Executive Producer Edina Sallay, Minted Content's strategic collaboration with Diplomat will build upon the sterling reputation of their directorial talent within the world of advertising and entertainment.

With nearly 18 years of advertising experience, Los Angeles native Lauren Schuchman began her career at Resource LA before segueing into production at Moxie Pictures, then returning to sales with in-house posts at Hybrid Edit, then Sweetshop, where she spearheaded both West Coast and national sales. She formed Diplomat in 2016, which has quickly become a destination for thoughtful, strategic, creative solutions anchored in Schuchman's experience in both production and sales.

Schuchman says, "I've been a fan of Minted's for a while. Not only do they house some of the top directors across all mediums, but they have a solid reputation for providing the highest level of production from start to finish. They've carved out a unique offering, translating the look & feel of film and prestige TV to branded work while operating as a true collective. I'm thrilled to partner with such world-class talent and excited to see where we can take it next."

Minted Content has long been recognised for its ability to deliver compelling content across various platforms, from television and film to digital and branded content. With the addition of Lauren Schuchman as their West Coast Representative, the company is poised to further solidify its position as an industry leader and continue to push the boundaries of creativity and innovation.