Milko’s moments of mortification

Created for Milko by Athens agency, The Newtons Laboratory, this duo of fun ads follows the cautionary tales of two teen lads in potentially sticky situations.  

Styled with juicy colours and quirky design, the films were directed by Argyris Papadimitropoulos, through Green Olive Films. In Condom, a lad who heads for convenience store to buy protection is flustered into repeat purchases of Milko instead, while in Dyslexia, a graffiti artist wanting to impress the object of his affection is horrified when his tag goes tits up. 

Milko's message is that teens should tough it out and keep their heads high when faced with discomposure.