MìLà taps Stept Studios for first ever brand campaign
Stept directors Varsity combine efforts with MìLà Chief Content Officer, Simu Liu on two brand spots.
Stept Studios, a production company known for their visual storytelling, and MìLà, the modern Chinese food brand bringing restaurant-quality dishes into consumers homes are thrilled to unveil MìLà’s first brand campaign.
This campaign comes after their announcement that they have tapped actor, author, and MìLà investor, Simu Liu as their Chief Content Officer. With a mission to champion the brand’s story, these spots were directed by comedy directing duo Varsity bringing their unique playfulness to the campaign.
The campaign’s mission was to position MìLà as the Chinese-American food brand with an inclusive and differentiated lens on “third culture” rooted in the origins of Co-Founders, Jen Liao and Caleb Wang. Comedic directing duo Varsity (Ben McManus and John Marisco) collaborated with Simu to create two comedic 30-second spots that interweave both MìLà’s founding story and the ease and convenience of preparing MiLa’s soup dumplings at home. Simu Liu has been celebrated for his passionate advocacy for representation and he hopes to unite people through MìLà’s inclusive food experience rooted in heritage and crafted for a new generation.
Credits
powered by-
- Production Company Stept Studios
- Director Varsity
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Credits
powered by- Production Company Stept Studios
- Director Varsity
- DP Cam Riley
- Head of Production Mac Hedges
- Executive Producer Brendan Varni
- Head of Post Production Connor Scofield
- Executive Post Producer Eileen Miraglia
- Post Producer Joaquin Villalobos
- Editor Christian Carvallo
- Post Company Lockt Editorial
- Producer Katy Maravala
- Executive Producer Ken Warun
- Copywriter Bobby Hershfield
- Creative Director Tracy Chow
- Talent Simu Liu
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Credits
powered by- Production Company Stept Studios
- Director Varsity
- DP Cam Riley
- Head of Production Mac Hedges
- Executive Producer Brendan Varni
- Head of Post Production Connor Scofield
- Executive Post Producer Eileen Miraglia
- Post Producer Joaquin Villalobos
- Editor Christian Carvallo
- Post Company Lockt Editorial
- Producer Katy Maravala
- Executive Producer Ken Warun
- Copywriter Bobby Hershfield
- Creative Director Tracy Chow
- Talent Simu Liu
“We’re proud to bring our first brand campaign to life with our Chief Content Officer Simu Liu,” said Jen Liao, Co-Founder and President of MìLà. “Stept Studios was a fantastic partner for the job, and seamlessly helped us craft commercials that celebrate the importance of third culture in our founding story, the crafting MìLà products, and Simu’s experiences as well.”
"Collaborating with MìLà was an incredible experience. Stept and Varsity immediately connected with Simu and the MìLà team, making this work a dream to bring to life." said Meredith Rodriguez, Chief Growth Officer at Stept Studios.