Merchant signs director Benji Weinstein
The production company Merchant kicks off 2023 with exciting new Award-Winning directorial signing.
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Production company Merchant announces the signing of award-winning director Benji Weinstein for Canadian representation.
Weinstein began his career directing independent music promos for artists including the Indie-rock band, The Weakerthans, which saw his work nominated for Music Video of the Year at the Juno Awards. After spending some time directing episodic television, Weinstein transitioned into advertising.
With a distinct comedic tone and perfect timing, Weinstein has been credited with some of the most unforgettable, laugh-out-loud funny work to come out over the recent years for brands such as Dr. Pepper and Mentos. He has worked with clients including Bubly with Michael Bublé, Temptations, GEICO, V Energy, MiO, Aldi, Toyota, Monster.com, BMO, Fountain Tire, Expedia, GoDaddy, and Virgin Media, to name a few.
Weinstein took inspiration from Covid19 lockdowns to create the pioneering Zoom series Join Meeting, featuring actor Terry Crews. His artful storytelling and talent for carving out relatable narratives has seen him frequently chosen by brands for his unique approach. He has been critically recognised with a Cannes Lions Grand Prix for REI #OptOutside and Gold Pencil for ‘Best in Show’.
Joining Merchant’s commercial roster, Weinstein will see the production company’s comedic output grow, creating work that leaves lasting impressions in the comedy genre and beyond.
Looking ahead, Weinstein will be directing some exciting new ads in Australia and the UK at the beginning of the year. Currently, he is working on a new podcast series, which will be released in 2023.
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Ian Webb at Merchant comments: “We were particularly drawn to Benji’s impeccable comedic tone and timing, alongside his unique storytelling ability that’s grounded in effortless relatability. With the exciting addition of Benji to our roster, we hope to be a company producing work that transcends genres and leaves lasting impressions.”
Benji Weinstein, Director, Merchant, says: “I’m excited to be joining Merchant and looking forward to making great work with people I really like. Tim Godsall, Ian Webb and I were watching hockey, drinking maple syrup, and saying sorry to each other, when we decided it would be great to make some Canadian commercials together.”
Weinstein is represented by SMUGGLER in the US and UK, and Finch in Australia and New Zealand.
