Mercedes‑Benz E‑Class launches In Her Shoes campaign

Imagine a top celebrity like Antonio Banderas not getting into a night club or having his nails painted blue in a salon

Hollywood celebrity Antonio Banderas and his daughter Stella star in an emotional yet funny commercial at the centre of an integrated brand campaign. In Her Shoes launches globally in TV, social media, DOOH, and print.

The spot by Anorak Films, agency Antoni and director Francois Rousselet closely follows Antonio Banderas driving Stella’s Mercedes‑Benz E‑Class, getting to discover some of her daily routines in the course of a day which started with her tossing him the keys to her car, obviously to get rid of him for some time.

Mercedes-Benz – In Her Shoes

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Agency Antoni/Berlin
Production Company ANORAK Film
Director Francois Rousselet

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Credits

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Agency Antoni/Berlin
Production Company ANORAK Film
Director Francois Rousselet
Executive Producer Christoph Petzenhauser
Post Production Katalyst
Audio Post Kraatz Studios
Music Playdis
Production Services Twenty Four Seven/Barcelona

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Since the E‑Class can adapt to its owner’s habits and knows their favourite spots along the route thanks to its personalised experience features, Antonio finds himself discover a few surprising facts about his daughter along the joyful ride...

Not only highlighting the strong emotional bond between father and daughter, the spot showcases the car‘s aptitude to become the perfect „digital companion“, creating a personal space in which the driver can feel completely at ease.

Underlining Antonio Bandera’s smooth, relaxed acting performance, Daddy Cool (originally published in 1976) was newly interpreted for the musical backdrop.