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Mercedes Benz – Eternal Love

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This new campaign, created in-house at Daimler Creation and directed by Dorian & Daniel through Element e, is a beautiful film about enduring love.

A story about a relationship that can last a lifetime, Eternal Love is a two-minute spot which features a man talking to his grandfather (from the envious comfort of his MBUX-enhanced Mercedes) about his grandmother. 

The elderly relative, when asked how he's doing, says that he's ok but hasn't slept much, then goes on to explain how he's been thinking about his wife a lot, and the love he has for her.

The slightly sombre tone is leading us down one path but, in the end, the spot is more upbeat than we might have first thought. 

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