Mercedes Benz experiments with the possibilities of virtual production.

Director Klaus Kneist demonstrates the creative possibilities that Virtual Production has to offer with his visionary spec commercial, My Body. My Ride. which was shot in the recently opened LEDCave in Berlin. It was produced by the renowned production company Simon & Paul led by Simon Fessler and Tobias Paul.

The 50-second spot is reminiscent of a fashion look book and presents the Mercedes-Benz AMG EQS in an artistic way. The thoroughly styled cast interacts with the vehicle in a metaphorical way. The topic of body neutrality is approached with a well-thought-out voiceover. Following question is addressed: Why do we so often fail to see true beauty and how can we create a world where we welcome others into our midst as we would like to be welcomed. People whose bodies do not conform to the ‘norm’ are often treated as less by our society. They have fewer opportunities for luxury: the luxury of doing what they want without being judged. But just as everyone should be allowed to be a mistress or master of her/his body (My Body.), this applies to the entire ride through life (My Ride.).