Meineke's jolly Germanic japes
The auto repair franchise launches a new campaign featuring a pun-loving motorist who offers a car load of Teutonic titters.
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Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company Moxie Pictures
- Director Martin Granger
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Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company Moxie Pictures
- Director Martin Granger
- Editor Union Editorial
- Color The Mill/Los Angeles
- Mix and Sound Design M Squared Productions
- Music APM Music
- Chief Creative Officer Eric Kallman
- Copywriter Patrick Newman
- Art Director Rob Stone
- Executive Director of Production Kati Haberstock
- Executive Producer/Vice President Karol Zeno
- Producer Heidi Soltesz
- Head of Production Jodi Fisher
- DP Robert Yeoman
- Production Designer Ken Averill
- Colorist Paul Yacono
- VFX Supervisor Roxy Zuckerman
- Sound Designer Mark Pitchford
- Sound Producer Sarah Benedict
Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company Moxie Pictures
- Director Martin Granger
- Editor Union Editorial
- Color The Mill/Los Angeles
- Mix and Sound Design M Squared Productions
- Music APM Music
- Chief Creative Officer Eric Kallman
- Copywriter Patrick Newman
- Art Director Rob Stone
- Executive Director of Production Kati Haberstock
- Executive Producer/Vice President Karol Zeno
- Producer Heidi Soltesz
- Head of Production Jodi Fisher
- DP Robert Yeoman
- Production Designer Ken Averill
- Colorist Paul Yacono
- VFX Supervisor Roxy Zuckerman
- Sound Designer Mark Pitchford
- Sound Producer Sarah Benedict
He should be irritating but the subject of this witty series of spots created by San Francisco agency, Erich & Kallman, and directed by Martin Granger through Moxie Pictures, becomes more adorbs the more you watch him.
He basically has a gleeful, over-excitable response to the fact that the brand’s name rhymes with the German pronunciation for ‘my key’, and proceeds to press upon us, repeatedly, the fact that he only trusts Meineke with his car and car key.
Over the course of five spots, he manages to educate viewers about the level and range of services the brand offers, while driving across the sea to America, having fun with a large horn and threatening to tickle a very large grumpy fella, Freidrich, voted three times Deutschland’s most disagreeable man.
Meineke Car Care – Looming
Meineke Car Care – Meine Key
Meineke Car Care – Horn of Celebration
Meineke Car Care – Friedrich
