Meet the Super Bowl's uber-forgetful celebs

Uber – Don't Forget Uber Eats

Credits

Agency Special Group/Los Angeles
Production Company Gifted Youth
Director Jake Szymanski

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Credits

Agency Special Group/Los Angeles
Production Company Gifted Youth
Director Jake Szymanski
Executive Producer Josh Morse
Editing EXILE Edit
Managing Post Director Carol Lynn (CL) Kumpata
Executive Post Producer Jennifer Locke
Executive Post Producer Michael Miller / (Head of Production)

Executive Post Producer Brian Schimpf
Post Producer Dylan Majerus
Editor Kirk Baxter
Editor Matthew Murphy
Editor Zaldy Lopez
Editor Danielle Sclafani
Editor Cole Grom
Assistant Editor Jonathan Rogers

Assistant Editor Melanie Newton
VFX Pariah VFX & Post
VFX Managing Director/Executive Producer Mark Tobin
Executive VFX Producer Michael Steinmann
Executive VFX Producer - Social Michael Steinmann
VFX Producer Andrew Rosenberger
VFX Producer - Social Mark Melchior
VFX Supervisor Matthew Sousa

Color Company 3/New York
Color Company 3/Los Angeles
Color Producer Shannen Troup
Color Producer Jenny Roberts
Senior Colorist Tom Poole
Senior Colorist Matt Osborne / (Colorist)
Music JSM Music
Music Chief Creative Officer/CEO Joel Simon

Music Vice President/Executive Producer Jeff Fiorello
Senior Music Producer Norm Felker
Senior Music Producer Andrew Manning
Music Producer Sharon Cha
Sound Eleven Sound
Senior Audio Producer Andrew Smith / (Audio Producer)
Sound Designer/Audio Mixer Jordan Meltzer
Executive Creative Director Danielle Hawley

Talent David Beckham
Talent Victoria Beckham
Chief Creative Officer Julian Schreiber
Chief Creative Officer Tom Martin
Head of Production Cat Craven-Griffiths
Executive Creative Director Matthew Woodhams-Roberts
Executive Creative Director Dave Horton
Producer Bernard Rahill

DP Larkin Seiple
Chief Production Officer Vic Palumbo
Creative Director Alice Blastorah
Creative Director Josh Hacohen
Creative Director Jonathan Marshall
Creative Director Eron Broughton
Social Executive Creative Director Karan Dang
Associate Creative Director Daniel Greener

Senior Post Producer Adam Parker / (Producer)
Associate Creative Director Natalie Seitz
Executive Producer Jen Dennis
Senior Producer Nat Bricker
Assistant Editor Chris Messier
Assistant Editor TJ Lasure
Talent Jennifer Aniston
Talent David Schwimmer
Talent Usher

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Taking the concept of 'you have to forget one thing to make space for a new memory' and running with it, Special Group's star-studded Super Bowl spot for Uber Eats is full of memorable memory-loss moments.

Directed by Gifted Youth's Jake Szymanski, Don't Forget Uber Eats sees a series of sketches in which mental-blocks range from the minor (not knowing what a seat is) to the major (a potentially deadly peanut allergy, complete with VERY STERN on-screen warning).

With each celeb giving it loads - a confused Jelly Roll inspecting his tats being a highlight - this neat concept is enjoyably wrung dry, making it ironically memorable.