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Uber – Don't Forget Uber Eats

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Taking the concept of 'you have to forget one thing to make space for a new memory' and running with it, Special Group's star-studded Super Bowl spot for Uber Eats is full of memorable memory-loss moments.

Directed by Gifted Youth's Jake Szymanski, Don't Forget Uber Eats sees a series of sketches in which mental-blocks range from the minor (not knowing what a seat is) to the major (a potentially deadly peanut allergy, complete with VERY STERN on-screen warning).

With each celeb giving it loads - a confused Jelly Roll inspecting his tats being a highlight - this neat concept is enjoyably wrung dry, making it ironically memorable.

Click on the links to see all of this year's Super Bowl teasers and in-game spots in one place, fully credited and constantly updated.

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