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SMUGGLER director Christopher Storer's latest spot for Coca-Cola was made in collaboration with the agency Majority.
In The New Guy, inspired by the Fishes episode of The Bear, Storer brings together the Coca-Cola Company's full portfolio of brands into a single spot for the first time in TCCC's 137-year history.
Christopher Storer skillfully captures the chaotic essence of family gatherings and the heartwarming intimacy of bringing a new love interest home for the holidays.
Credits
powered by
- Agency Majority/Atlanta
- Production Company SMUGGLER
- Director Christopher Storer
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Credits
powered by
- Agency Majority/Atlanta
- Production Company SMUGGLER
- Director Christopher Storer
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- Production Designer Sam Lisenco
- Creative Director Nicolo Giarrano
- Senior Producer Christine Presto
- Executive Producer Evan Buxbaum
- Post Producer Sydney Charvat
- Editor Joanna Naungle
Credits
powered by
- Agency Majority/Atlanta
- Production Company SMUGGLER
- Director Christopher Storer
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- Production Designer Sam Lisenco
- Creative Director Nicolo Giarrano
- Senior Producer Christine Presto
- Executive Producer Evan Buxbaum
- Post Producer Sydney Charvat
- Editor Joanna Naungle
Storer's immersive storytelling approach seamlessly weaves together a diverse array of Coca-Cola brands into a cohesive narrative. Infusing the spot with his signature exploration of character and authenticity, Storer elevates the campaign with emotional resonance.
With AI-driven content customization, expertly guided by Storer's direction, the spot also showcases the visionary director’s ability to push boundaries and venture beyond the company's traditional marketing strategies.
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