MDJS ad deserves a round of applause
Rich visuals and pared-back sound design combine to dramatic effect in We Are Clapping.
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Combining stunning cinematography (courtesy of DP Luke Jacobs) with pared-back sound design mimicking the clapping of an audience, the spot follows the training arc of gymnasts, surfers, footballers, power-lifters and more, from struggle to eventual triumph.
The spot was shot in various locations around Morocco.