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Reebok – Sport the Unexpected

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The New York office of Deutsch has created a new campaign for Reebok starring mixed martial artist Conor McGregor. 

In the spot, directed by Sacred Egg through Riff Raff, McGregor stars in both human and animated form as he takes on the challenge of an untidy room and some less than compliant toys.

Reebok's new shoe, the Zig Kinetica, channels and returns energy with every stride the wearer takes, and the transformative power of the shoe allows McGregor to morph into an action figure that must harness Zig Kinetica’s energy to fight off the rogue play things. 

“I absolutely love these; the grip, the stability. I feel the connection from the sole to the material,” said McGregor. “I’ve been around with Reebok a long time now, and each launch, the energy level is climbing. Now we are exploding.”

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