McDonald’s Germany introduces Der M
McDonald’s Germany introduces Der M, a burger so irresistible that it requires both hands, leading to humorous and creative scenarios where characters must make tricky decisions.
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McDonald's is shaking up the German market with a burger that's in a league of its own. What makes it stand out? It’s so big, you’ll need both hands to eat it!
Agency Scholz & Friends and SOUP Film have teamed up with the directing duo, Bobby Louise & Brig, to present the new McDonald's Burger Der M. The campaign behind this launch plays with the idea that this burger is just too good to let go.
McDonald’s Germany introduces Der M, a burger so irresistible that it requires both hands, leading to humorous and creative scenarios where characters must make tricky decisions.
Credits
powered by
- Agency Scholz & Friends/Hamburg
- Production Company soup.filmproduktion GmbH
- Director Bobby Louise & Brig
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Credits
powered by
- Agency Scholz & Friends/Hamburg
- Production Company soup.filmproduktion GmbH
- Director Bobby Louise & Brig
- Executive Producer Jana Melzer
- Producer Johanna Schmidt
- Post Production Thorben Zoeger
- Managing Creative Director Christian Kroll
- Executive Creative Director Thomas Mathew
- Art Director Matteo Pozzi
- Producer Domenik Raabe
- Copywriter Paolo Bartalucci
- Art Director Regina Knobloch
- DP Liam Mitchell
- Editor Rain Kencana
- Colorist Florian Metzner
- VFX Helge Schmidt
- Food Stylist Jurgen Zimmerstadt
Credits
powered by
- Agency Scholz & Friends/Hamburg
- Production Company soup.filmproduktion GmbH
- Director Bobby Louise & Brig
- Executive Producer Jana Melzer
- Producer Johanna Schmidt
- Post Production Thorben Zoeger
- Managing Creative Director Christian Kroll
- Executive Creative Director Thomas Mathew
- Art Director Matteo Pozzi
- Producer Domenik Raabe
- Copywriter Paolo Bartalucci
- Art Director Regina Knobloch
- DP Liam Mitchell
- Editor Rain Kencana
- Colorist Florian Metzner
- VFX Helge Schmidt
- Food Stylist Jurgen Zimmerstadt
The 360-degree campaign, in McDonald’s signature tongue-in-cheek style, highlights these situations, showing just how far folks will go to enjoy this two-handed masterpiece.
Shot in Hamburg, we collaborated with the LA based director duo Bobby Louise & Brig who created a fun and engaging series of three films that highlights the everyday challenges of managing a burger this good. With a super talented cast from London, this campaign brings Bobby Louise & Brig’s unique flair to life, making Der M the star of the show.
Get ready to see how far people will go for this burger!
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