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McDonald's – Chase

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Created for McDonald’s by TBWA\Paris and produced by Henry, this enjoyable campaign promotes recent increases in the irresistibility of the brand's burgers by depicting bouts of uncontrollable food envy. 

Improvements such as more melted cheese, steaks cooked with onions and saucier Big Macs results in cases where those who should know better are moved to set off in hot pursuit of others bearing burgers. Thus robbers chase cops, doctors hunt patients and golf-cart drivers go after each other with hilarious consequences. 

The capers are greatly elevated by the perfect choice of soundtrack – the magnificent choral corker that is Mozart’s Requiem, here performed by Bisul Music. 

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