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Credits
powered by
- Agency TBWA/Paris
- Production Company Henry
- Director Tom Kuntz
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Credits
powered by
- Agency TBWA/Paris
- Production Company Henry
- Director Tom Kuntz
- Post Production ELSE (In-House at TBWA France)
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Lena Monceau
- CEO/Head of TV Maxime Boiron
- Creative Producer Benoit Duchemin
- Post Producer Elise Gamboa
- Head of Music Olivier Lefebvre
- DP Thomas Jacquet / (DP)
- Sound Director Fabrice Pouvreau
Show full credits
Credits powered by
Credits
powered by
- Agency TBWA/Paris
- Production Company Henry
- Director Tom Kuntz
- Post Production ELSE (In-House at TBWA France)
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Lena Monceau
- CEO/Head of TV Maxime Boiron
- Creative Producer Benoit Duchemin
- Post Producer Elise Gamboa
- Head of Music Olivier Lefebvre
- DP Thomas Jacquet / (DP)
- Sound Director Fabrice Pouvreau
Created for McDonald’s by TBWA\Paris and produced by Henry, this enjoyable campaign promotes recent increases in the irresistibility of the brand's burgers by depicting bouts of uncontrollable food envy.
Improvements such as more melted cheese, steaks cooked with onions and saucier Big Macs results in cases where those who should know better are moved to set off in hot pursuit of others bearing burgers. Thus robbers chase cops, doctors hunt patients and golf-cart drivers go after each other with hilarious consequences.
The capers are greatly elevated by the perfect choice of soundtrack – the magnificent choral corker that is Mozart’s Requiem, here performed by Bisul Music.
