McDonald takes the biscuit for McVitie’s
Celebrating 'true originals', Sir Trev takes a cheeky wink at less-than-perfect variations in a smart new campaign from TBWA\London.
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Credits
powered by
- Agency TBWA/London
- Production Company Pulse Films/London
- Director Sam Pilling
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Credits
powered by
- Agency TBWA/London
- Production Company Pulse Films/London
- Director Sam Pilling
- Production Service The Production Factory
- Edit Trim
- Post Production The Mill/London
- Color Company 3/London
- Sound Wave Studios/London
- CEO Larissa Vince
- Chief Creative Officer Andy Jex
- Chief Creative Officer Peter Khoury
- Executive Creative Director Paul Jordan
- Creative Director Ben Brazier
- Creative Director Johnny Ruthven
- Creative George Low
- Creative Shane Forbes
- Head of Production Chris Harrison
- Producer Neil Andrews
- Production Manager Francesca Resteghini
- Production Designer Chelsea Oliver
- Editor Thomas Grove-Carter
- Colorist Jean-Clement Soret
- Sound Designer Ben Gulvin
Credits
powered by
- Agency TBWA/London
- Production Company Pulse Films/London
- Director Sam Pilling
- Production Service The Production Factory
- Edit Trim
- Post Production The Mill/London
- Color Company 3/London
- Sound Wave Studios/London
- CEO Larissa Vince
- Chief Creative Officer Andy Jex
- Chief Creative Officer Peter Khoury
- Executive Creative Director Paul Jordan
- Creative Director Ben Brazier
- Creative Director Johnny Ruthven
- Creative George Low
- Creative Shane Forbes
- Head of Production Chris Harrison
- Producer Neil Andrews
- Production Manager Francesca Resteghini
- Production Designer Chelsea Oliver
- Editor Thomas Grove-Carter
- Colorist Jean-Clement Soret
- Sound Designer Ben Gulvin
Your fingerprint. The Highlander. Chesney Hawks. There are only a handful of things that you could describe as being one-of-a-kind.
Taking this truism and giving it a cheeky twist is TBWA\London and Pulse Films' Sam Pilling, whose latest spot for McVitie’s gives a sideways look at not-so-unique uniqueness; from a less-than-Sonic hedgehog to a ropey King amongst kings.
Backed by a banging soundtrack from British rapping superstar and Brit Award winner Little Simz, and with a joyous cameo from newsroom GOAT Sir Trevor McDonald towards the end, There Is Only One is likely to generate a few unprecedented laughs each ad break.
