McCain chooses Daddy and chips
Developed with charity partner Beyond Equality, the brand's charming new film from Minds Eye director Jim Archer encourages fathers to keep their boys close.
)
Credits
View on- Agency adam&eveDDB/London
- Production Company MindsEye
- Director Jim Archer
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency adam&eveDDB/London
- Production Company MindsEye
- Director Jim Archer
- Group Executive Creative Director Ben Tollett
- Creative Jessica Morris
- Executive Producer Petrina Kilby
- Head of Production Max Yeoman
- Executive Producer Debbie Ninnis
- Producer Ethan McDowell
- Production Manager Rhiannon Nother Carter
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency adam&eveDDB/London
- Production Company MindsEye
- Director Jim Archer
- Group Executive Creative Director Ben Tollett
- Creative Jessica Morris
- Executive Producer Petrina Kilby
- Head of Production Max Yeoman
- Executive Producer Debbie Ninnis
- Producer Ethan McDowell
- Production Manager Rhiannon Nother Carter
One of the most iconic UK ads of the 1990s saw a young girl have to make a very important decision... Daddy or Chips?
Fast forward a few decades and, instead of relegating pops to the inferior option, McCain, alongside charity partner Beyond Equality, has created a project that celebrates The "Dad Joke" Effect - encouraging fathers to keep their boys close as they grow towards their teenage years.
Created by adam&eve\TBWA, the campaign leads with a charming spot from MindsEye director Jim Archer, in which conventional paternal silliness is seen through a new lens given the context of the message.
