Matilda Finn's starkly shot film about caring
In a impactful spot for militant medical association Médecins du Monde, Finn uses beautifully constructed black and white imagery to showcase people in need of care.
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- Agency Marcel/Paris
- Production Company Dreamers France
- Director Matilda Finn
- Editing Metal
- Grade Time Based Arts
- Post Production Mikros Image
- Sound Design Factory
- Executive Producer Melodie Saba
With a lot of what is happening in the world today, it's easy to think of us as a species that simply does not care.
Using this idea and perfectly twisting it is the elegentaly constructed We Don't Care for militant medical association Médecins du Monde through agency Marcel.
Showcasing people in all kinds of dire need, the spot, brilliantly put together by Dreamers' Matilda Finn, subverts the common truth of uncaring behaviour by defining what the association does care about, namely the health of those struggling.