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Médecins du Monde – We Don't Care

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With a lot of what is happening in the world today, it's easy to think of us as a species that simply does not care.

Using this idea and perfectly twisting it is the elegentaly constructed We Don't Care for militant medical association Médecins du Monde through agency Marcel.

Showcasing people in all kinds of dire need, the spot, brilliantly put together by DreamersMatilda Finn, subverts the common truth of uncaring behaviour by defining what the association does care about, namely the health of those struggling.

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