Marti heads back to The Future
A gravel-voiced narrator takes us through the cutting-edge (pun intended) construction techniques of Swiss firm Marti in this deadpan film from ELEMENT E.
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Credits
powered by
- Agency Client Direct
- Production Company Element e Filmproduktion
- Director Bernd Faass
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Credits
powered by
- Agency Client Direct
- Production Company Element e Filmproduktion
- Director Bernd Faass
- Executive Producer Patrick Volm-Dettenbach
- Color Company 3/London
- Colorist Matthieu Toullet
- DP Jens Spori
Credits
powered by
- Agency Client Direct
- Production Company Element e Filmproduktion
- Director Bernd Faass
- Executive Producer Patrick Volm-Dettenbach
- Color Company 3/London
- Colorist Matthieu Toullet
- DP Jens Spori
It's an impressive feat to take quite a dry subject - the future of construction - and turn it into an attention-grabbing spot, but with this piece for Marti, ELEMENT E might have just done it.
Captivating from the opening moments, mostly because of its instantly intriguing on-screen narrator, The Future takes us through some of the company's locations and innovations, our croaky guide present throughout.
The genius element to all of this is the subtle hint of humour; our protagonist's po-faced performance never flinching and momentary flights of fancy (a Mary Poppins-style impossible bag) making Bernd Faass' film simply captivating.
