Marmite loves mind control
Marmite is back to convince any haters that all you need is love in this new campaign from adam&eveDDB.
)
Credits
powered by
- Agency Adam & Eve NY
- Production Company Moxie Pictures/London
- Director Martin Granger
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Adam & Eve NY
- Production Company Moxie Pictures/London
- Director Martin Granger
- Editing Stitch
- Animation Friends Electric
- Post Production Electric Theatre Collective
- Sound Design String and Tins
- Executive Creative Director Ben Tollett
- Chief Creative Officer Richard Brim
- Creative Director Andre Sallowicz
- Creative Director Simon Vicars
- Art Director Mark Lewis
- Producer Brittany Littlewood
- Executive Producer Dawn Laren
- Producer Jessica Ensor
- DP Theo Garland
- Production Designer Rosy Thomas
- Editor Tim Hardy
- Animation Executive Producer Barney Richard
- Animation Director Ewan Jones Morris
- Animator George Dyson
- Flame Op Mark Chapman / (VFX Artist)
- Flame Artist Hani Alyousif
- Colourist Jason Wallis / (Colorist)
- Sound Designer Will Cohen
Credits
powered by
- Agency Adam & Eve NY
- Production Company Moxie Pictures/London
- Director Martin Granger
- Editing Stitch
- Animation Friends Electric
- Post Production Electric Theatre Collective
- Sound Design String and Tins
- Executive Creative Director Ben Tollett
- Chief Creative Officer Richard Brim
- Creative Director Andre Sallowicz
- Creative Director Simon Vicars
- Art Director Mark Lewis
- Producer Brittany Littlewood
- Executive Producer Dawn Laren
- Producer Jessica Ensor
- DP Theo Garland
- Production Designer Rosy Thomas
- Editor Tim Hardy
- Animation Executive Producer Barney Richard
- Animation Director Ewan Jones Morris
- Animator George Dyson
- Flame Op Mark Chapman / (VFX Artist)
- Flame Artist Hani Alyousif
- Colourist Jason Wallis / (Colorist)
- Sound Designer Will Cohen
Marmite's famous tag line of 'you either love it or hate it' might need some revision if this new initiative is successful.
In the recently launched campaign the brand employs the dark art of mind control to convince ardent Marmite haters that, actually, their hate is misplaced. The funny commercial uses the tried-and-tested spiral imagery and a no-nonsense, pro-Marmite espousing mind controller to turn previously sworn enemies of the yeast extract into uber-fans of the sticky, brown breakfast spread.
The spot was create by adam&eveDDB London and directed by Moxie's Martin Granger.
