Mama knows best for Diet Coke

This new spot from Anomaly Los Angeles puts mothers centre stage as their skills - not least the ability to bring new life into the world - are championed. 

The 60-second spot, directed by Los Perez through Caviar LA, is a brilliantly stylised, 80s-inflected ode to the impact mothers have, and continue to have, on their children. 

From the aforementioned gift of giving life, to their ability 'to send shockwaves through the neighbourhood without saying a word' and their invention of the ride-share phenomenon, the film tells us to be more like them, and 'drink what your mama gave you'.