Mah, Kelehan, Anderson Hail New Alma Mater

Alma Mater Bows in L.A., Founded by Mah, Kelehan and Anderson
 

Founding partners Kathy Kelehan, James Anderson and Brian Mah of Alma Mater.

Alma Mater, a boutique studio specializing in design, live-action and animation, has launched in Los Angeles. Founded by Imaginary Forces alumni Brian Mah, who's a Director, Kathy Kelehan, Executive Producer, and James Anderson, VFX & Animation Supervisor, the trio conceived Alma Mater as a place where, in a statement, they said they can "pursue selective creative opportunities across all media disciplines and platforms, in a fun and collaborative environment."
 
"The education and experience that we gained with such a broad range of opportunities at Imaginary Forces, and the strong design tradition of that studio, has led us to this new stage in our careers," explains Director Brian Mah of the company's namesake. "We've now combined our strengths in a focused way in which all three of us can contribute equally and bring something unique to the company."
 
Kelehan says the company's holistic approach to the creative process enables them to offer custom methodologies to achieve the best result. "We specialize in design-driven projects, and our live-action and post capabilities enable us to offer a variety of options for creative problem-solving," she notes. 
 
The studio has already rolled out a number of projects, including a launch spot for the Bauer RE-AKT microsite via branding and interactive agency Mode. The creative brief was two-fold: showcase the innovations in materials, construction and design that Bauer's new hockey helmet line offers to reduce head injuries; and draw in the hockey consumers by highlighting the aesthetics of the design.
 
In addition to the Bauer project, Alma Mater has completed projects for Euro RSCG and Grey, and contributed to the highly touted "Project Imaginat10n" campaign for Canon featuring legendary director Ron Howard.

Published 19 Sept., 2012