Magnum revamps classic Kylie
The luxury ice-cream brand launches a mouth-wateringly colourful video of Minogue’s famous earworm, Can’t Get You Out of My Head, remixed by DJ Peggy Gou.
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Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company 1st Ave Machine/UK
- Director Tim Brown
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Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company 1st Ave Machine/UK
- Director Tim Brown
- Music Partner Big Sync Music
- Director Maxime Bruneel
- Executive Producer Kerry Smart
- Producer Kirsty Lane
- DP Jonathan Chou
- Editor Hugo Lemant
- Editor Jim Wright
- Editor Manuel Dondas
- Song "Can't Get You Out of my Head" Kylie Minogue
- Art Director Pedro Mezzini
- Copywriter Augusto Callegari
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Designer Yan Graller de Oliveira
- Designer Alan Chung
- Executive Creative Director Tomas Ostiglia
- Head of Production Felipe Calvino
- Producer Marina Saro
- Talent Peggy Gou
- Talent Kylie Minogue
Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company 1st Ave Machine/UK
- Director Tim Brown
- Music Partner Big Sync Music
- Director Maxime Bruneel
- Executive Producer Kerry Smart
- Producer Kirsty Lane
- DP Jonathan Chou
- Editor Hugo Lemant
- Editor Jim Wright
- Editor Manuel Dondas
- Song "Can't Get You Out of my Head" Kylie Minogue
- Art Director Pedro Mezzini
- Copywriter Augusto Callegari
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Designer Yan Graller de Oliveira
- Designer Alan Chung
- Executive Creative Director Tomas Ostiglia
- Head of Production Felipe Calvino
- Producer Marina Saro
- Talent Peggy Gou
- Talent Kylie Minogue
Neatly promoting three new ‘Magnum Remix’ flavours with idea that classics can be made over, this stonking feast of fun was created by LOLA MullenLowe and directed by Tim Brown through 1stAveMachine.
It’s a gorgeously realised mixed-media treat that blends the diminutive disco diva’s 2001 hit with Korean dance music star Gou’s pop culture influences. Seoul-based illustrator Seo Inji, also brings her own unique style to the aesthetic.
The promo for the track, which is titled Kylie Minogue - ‘Can’t Get You Out of My Head (Peggy Gou’s Midnight Remix), was unveiled this week at the Cannes Film Festival.
