Macmillan calls for fairer care
The cancer support charity’s new campaign highlights the unequal realities of cancer experiences across the UK.
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Credits
View on- Agency AMV BBDO/London
- Production Company PRETTYBIRD/UK
- Director Child
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Credits
View on- Agency AMV BBDO/London
- Production Company PRETTYBIRD/UK
- Director Child
- Chief Creative Officer Nadja Lossgott
- Lead Designer Richard Holgate
- Chief Creative Officer Nicholas Hulley
- Creative Director Luca Grosso
- Art Director Tim King
- Copywriter Esin Huseyin
- Senior Art Producer Louisa Frost
- Interactive Producer Anwar Meah
- Lead Designer Dian Sofia
- Executive Producer/Producer Mayling Wong
- Executive Producer/Managing Director Emily Rudge
- Director of Production Fiona Bamford-Phillips
- Production Designer Julija Fricsone-Gavriss
- Art Director Fin Sullivan
- DP Bradford Young | (Director/DP)
- Editor Emma Backman
- Post Producer Demi Roach Lewin
- Color Producer Renata Fabri
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AMV BBDO/London
- Production Company PRETTYBIRD/UK
- Director Child
- Chief Creative Officer Nadja Lossgott
- Lead Designer Richard Holgate
- Chief Creative Officer Nicholas Hulley
- Creative Director Luca Grosso
- Art Director Tim King
- Copywriter Esin Huseyin
- Senior Art Producer Louisa Frost
- Interactive Producer Anwar Meah
- Lead Designer Dian Sofia
- Executive Producer/Producer Mayling Wong
- Executive Producer/Managing Director Emily Rudge
- Director of Production Fiona Bamford-Phillips
- Production Designer Julija Fricsone-Gavriss
- Art Director Fin Sullivan
- DP Bradford Young | (Director/DP)
- Editor Emma Backman
- Post Producer Demi Roach Lewin
- Color Producer Renata Fabri
Macmillan Cancer Support has launched a new national campaign created with AMV BBDO that explores how factors like location, income, background and communication needs can shape people’s experiences of the disease.
Developed in partnership with DEI consultancy The Unmistakables, the work is grounded in authentic lived experiences and centres on a touching 60-second film directed by Child, through PRETTYBIRD, that features real people living with cancer, Macmillan professionals and sensitive portrayals of a range of patient experiences.
Part of the charity's Fair Cancer Care mission, the campaign marks a year-long effort to amplify the voices of those facing inequities, raise awareness of gaps in care, and encourage the public, professionals and partners to help address them.
