Louis XIII cognac's noted composition
Using a pair of robotic arms, clinking glasses and the sustained G-sharp note they produce, Israeli pianist Yaron Herman composes a delicious one-note symphony.
Credits
powered by- Agency FF/Los Angeles
- Production Company No Side
- Director Arnaud Gransagne
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency FF/Los Angeles
- Production Company No Side
- Director Arnaud Gransagne
- Creative Director Nicolas Berthier
- Senior Producer Gabriela Merrihue
- Producer Remi Sello
- Producer Morgan Preleur
- Editor Bissan Kim
Credits
powered by- Agency FF/Los Angeles
- Production Company No Side
- Director Arnaud Gransagne
- Creative Director Nicolas Berthier
- Senior Producer Gabriela Merrihue
- Producer Remi Sello
- Producer Morgan Preleur
- Editor Bissan Kim
Musical inspiration can come from a number of sources: a lover's rebuttal; birdsong; the clinking of Cognac glasses?!
In their latest campaign for Louis XIII Cognac, FF Los Angeles took the distinctive sound and gave it to Paris-based Israeli pianist Yaron Herman in order for him to compose One Note Prelude, a symphony comprised of a single tone.
Incorporating a string quartet (playing the same note, natch), the piece combines different octaves and contrasting rhythms to add texture, structure and harmony to the composition.
You can check out the final piece above (with it's amazing robotic arms - a needless flourish we thoroughly enjoy) and find out more about the campaign in the video below.
Credits
powered by- Agency FF/Los Angeles
- Production Company No Side
- Director Arnaud Gransagne
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency FF/Los Angeles
- Production Company No Side
- Director Arnaud Gransagne
- Creative Director Nicolas Berthier
- Senior Producer Gabriela Merrihue
- Producer Remi Sello
- Producer Morgan Preleur
- Editor Bissan Kim
Credits
powered by- Agency FF/Los Angeles
- Production Company No Side
- Director Arnaud Gransagne
- Creative Director Nicolas Berthier
- Senior Producer Gabriela Merrihue
- Producer Remi Sello
- Producer Morgan Preleur
- Editor Bissan Kim