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Lou Fielding joins Joint as MD
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Joint bolsters leadership team with new Managing Director Fielding, who joins from boutique agency SNAP LDN.
Independent creative agency Joint has bolstered its leadership team with the appointment of Lou Fielding as Managing Director.
Fielding will sit on Joint’s Leadership Team alongside co-founders Damon Collins and Richard Exon, Chief Strategy Officer Rowenna Prest and Chief Creative Officer Algy Sharman. In the newly created role for the agency, Fielding will be responsible for driving growth and the operational leadership of Joint. In particular she will be accountable for client relationships, new business performance and all people matters.
Fielding spent a large part of her career at VCCP, rising up through account management to various leadership roles within the agency including Client Services Director and Head of Talent, she was the youngest person to be made a partner there. Fielding spent three years running brand and sponsorship campaigns for O2, including the launch of Priority and the O2 Academies. In her time heading up the agency’s flagship comparthemarket.com business, she achieved creative highlights in the launch of the Meerkat Reward Scheme, the brand’s sponsorship of Coronation Street, live meerkat TV broadcasts and fully integrated brand campaigns.
Before joining Joint, Fielding was Managing Partner at boutique agency SNAP LDN, where she gained experience of being on the management team launching a start-up. The agency delivered IPA effectiveness award winning work for Purplebricks, along with campaigns for Vitality, P&O Cruises and a host of entrepreneurial start up brands.
Fielding will report into Joint’s co-founder, Richard Exon.
Commenting on her appointment, Fielding said: “There is something truly special about Joint. The body of work and incredible growth of the business over the last 12 years is inspiring. The proudly independent culture the team has created is a joy. The people are talented, ambitious and kind. I’m so happy to be part of the next chapter and to be doing it with a leadership team who all share the same vision. I look forward to more wins, more creative heights and more fun along the way.”
Richard Exon, Founder of Joint said: "We are thrilled to welcome Lou to Joint and to the leadership team. She is an exceptional leader and a perfect example of how the most talented people in our industry are a joy to work with. Her ability to lead and grow teams, coupled with her success in delivering award-winning work, made her the ideal candidate. Her vision and values align perfectly with Joint’s ambitions for continued creative excellence and growth, always alongside a happy and productive company culture. We look forward to the exciting journey ahead." Joint has also promoted Business Director Izzy Sheppard into the position of Client Partner. Izzy joined the agency in October 2019 and has worked across a wide range of Joint’s clients such as Amazon and the Collective, as well as leading recent pitch winning teams.
Exon added: "We are delighted to see Izzy stepping up into the role of Client Partner. Her passion, expertise and leadership are equally invaluable to our team and to our clients. She’s a north star for what makes Joint, Joint.
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