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The Kiyan Prince Foundation – Long Live The Prince

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Using a combination of football, gaming and sponsorship, Kiyan Prince, the schoolboy football prodigy who was stabbed and killed aged 15, has been brought back to virtual life in a touching and tender tribute. 

Titled 

Long Live the Prince and developed by
View ENGINE Creative on
ENGINE Creative
on an entirely pro-bono basis, the campaign 'sees' Prince sign for his former club, Queens Park Rangers (given the squad number ‘30’ to reflect the age he would be today), as well as being introduced as a playable character in the world’s biggest video game, EA SPORTS™ FIFA 21, as well as sponsorship from brands, including adidas, and a playing card from Match Attax being launched, featuring his image.

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To create a representation of Prince as he would have been today, the Kiyan Prince Foundation and agency worked with Framestore and Professor Hassan Ugail at the University of Bradford, using cutting edge ageing-projection software to create a scientifically accurate image.

 “I want my son to be remembered not for the tragedy of his death but for the triumph of his achievements," explains Dr Mark Prince OBE, Kiyan’s father, leader of the foundation and powerful presence in the accompanying video from

David Dearlove

"Through this campaign, the world finally gets to glimpse Kiyan’s incredible potential fulfilled. And hopefully we can inspire other kids to be the best version of themselves too.”

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