Long live the Prince

The Kiyan Prince Foundation – Long Live The Prince

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Agency Engine/London
Production Company Engine Films
Director David Dearlove

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Credits

powered by

Agency Engine/London
Production Company Engine Films
Director David Dearlove
Post Production Framestore/London
Post Production nineteentwenty
Sound Design String and Tins
Producer Debbie Impett
EP & Supervisor Karl Woolley

Designer David Lochhead
Post Producer Paul Branch
Colorist Kai Van Beers
Sound Designer Joe Wilkinson / (Composer/Sound Designer)
Sound Designer Jim Stewart / (Audio Mixer)
Producer Laura-Leigh Smith
DP Oliver Schofield
Editor Sam Hopkins

Chief Creative Officer Billy Faithfull
Executive Producer Katie Farmer
Producer Seb Roskell
Creative Director David Dearlove
Creative Director Orlando Warner
Creative Director Richard Nott
Creative David Dearlove
Creative Richard Nott

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Using a combination of football, gaming and sponsorship, Kiyan Prince, the schoolboy football prodigy who was stabbed and killed aged 15, has been brought back to virtual life in a touching and tender tribute.

Titled Long Live the Prince and developed by ENGINE Creative on an entirely pro-bono basis, the campaign 'sees' Prince sign for his former club, Queens Park Rangers (given the squad number ‘30’ to reflect the age he would be today), as well as being introduced as a playable character in the world’s biggest video game, EA SPORTS™ FIFA 21, as well as sponsorship from brands, including adidas, and a playing card from Match Attax being launched, featuring his image.

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To create a representation of Prince as he would have been today, the Kiyan Prince Foundation and agency worked with Framestore and Professor Hassan Ugail at the University of Bradford, using cutting edge ageing-projection software to create a scientifically accurate image.

“I want my son to be remembered not for the tragedy of his death but for the triumph of his achievements," explains Dr Mark Prince OBE, Kiyan’s father, leader of the foundation and powerful presence in the accompanying video from David Dearlove.

"Through this campaign, the world finally gets to glimpse Kiyan’s incredible potential fulfilled. And hopefully we can inspire other kids to be the best version of themselves too.”