Londoner's Drink Dog's Milk In Latest PETA Spot

A focus group for "Barker's Farmhouse Milk" starts off on a positive note, with praise for the creamy white beverage – but once the taste-testers are told they're drinking "dog's milk," the atmosphere curdles, and one woman cries out in dismay, "Would you ever drink that madness?"

The new prank video comes courtesy of PETA and asks,"'Dog's' milks, cats' milk, rats' milk, cow's' milk – what's the difference?'"

“Humans are the only species on the planet that drinks another animal’s milk, and cows’ milk is no more natural for us than dogs’ milk”. “Whether from a dog, a pig, a rat or a cow, the thought of drinking another species' milk should turn anyone's stomach"," says PETA Director Elisa Allen. "PETA's prank video reminds consumers that when it comes to milk, plant-based is best."

PETA teamed up with top London creative agency Don't Panic for the new campaign, which used soya milk in its production. Plant-based milks made from soya, coconut, almonds, oat, hemp and more contain none of the artery-clogging animal fat and cholesterol of cows' milk, which also often contains traces of pus and bacteria from cows' infected udders. Plant-based milks also spare cows from a lifetime of being forcibly impregnated until their bodies give out and they're slaughtered for cheap meat.