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For the global launch of the new Sony FX5, Sony commissioned acclaimed cinematographer Ula Pontikos and photographer/filmmaker Sophie Ebrard to create an original short film that explores the camera's capabilities through cinematic storytelling.
"Some stories begin with a script. Masha began with a feeling: a woman alone in the Scottish Highlands, searching for something we couldn't quite name."
Co-directed by Pontikos and Ebrard, Masha is an intimate exploration of resilience, solitude and freedom. Set against the rugged Scottish landscape, the film follows a woman reconnecting with herself through the quiet power of nature.
Credits
View on- Director Sophie Ebrard
- Editing The Shed
- Color Company 3/London
- Sound Design Rabble Studios
- Production Services Filming Scotland
- Director/DP Ula (Urszula) Pontikos
- Producer Russell McLean
- Associate Producer Dominic Del Torto
- Editor Oscar Marmelstein
- Editor Dylan Connor Haigh
- Colorist Gregory Fisher
- Executive Color Producer Ellora Soret
- Sound Designer Bertus Pelser
- Sound Designer Randall MacDonald
- Composer Mara Carlyle
- Production Services Producer David Neilson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Director Sophie Ebrard
- Editing The Shed
- Color Company 3/London
- Sound Design Rabble Studios
- Production Services Filming Scotland
- Director/DP Ula (Urszula) Pontikos
- Producer Russell McLean
- Associate Producer Dominic Del Torto
- Editor Oscar Marmelstein
- Editor Dylan Connor Haigh
- Colorist Gregory Fisher
- Executive Color Producer Ellora Soret
- Sound Designer Bertus Pelser
- Sound Designer Randall MacDonald
- Composer Mara Carlyle
- Production Services Producer David Neilson
Rather than serving as a technical showcase, Masha places character, atmosphere and landscape at the heart of the viewing experience. The camera becomes a discreet creative tool, allowing the story to unfold naturally.
The collaboration brings together two distinct yet complementary visual sensibilities. Pontikos, whose work spans award-winning feature films, television and commercials, brings her instinctive command of light, movement and cinematic composition. Ebrard's documentary approach and intimate storytelling shape the emotional core of the film. Together, they crafted a visual language that feels both cinematic and profoundly human.
Shot almost entirely with available light and in Scotland's ever-changing weather, the production became an opportunity to explore the Sony FX5 in demanding real-world conditions. From expansive landscapes to quiet, intimate moments, the camera allowed the filmmakers to move fluidly between scales while maintaining a natural, cinematic aesthetic.
Created for Sony's global launch campaign, Masha demonstrates how technical innovation can support ambitious visual storytelling; placing creativity, emotion and collaboration at the centre of the filmmaking process.
